If you follow the beauty world closely, you know that 2016 was a surprising year for makeup and beauty. The biggest beauty trends in 2016 perhaps weren’t things that we could’ve predicted at the beginning of the year, but make total sense now. From Kylie Cosmetics’ total world domination to the insane cult status that Glossier reached, 2016 was all about the new players in the beauty industry.
I was dying to see what resonated with beauty fans this year, so when social commerce site Polyvore released its Best of Polyvoresurvey this week, I had to check out the beauty section. Polyvore annually compiles the most-searched items on its site, and the results for 2016 were fascinating. So what was the biggest beauty trend of 2016? According to Polyvore, the most searched beauty product this year was nude lipstick. Following closely behind it? Matte lipstick. I’ll go ahead and call it the Kylie Jenner effect — after all, her Kylie Cosmetics collection’s trademark product is the matte Kylie lip kit (which has tons of nude options).
Jenner can’t take all the credit, though. Cosmetics companies this year were all about the liquid lipsticks, which are having a major resurgence. I’ll let you see Polyvore’s results for yourself though — they’re actually super fascinating.
So what were the most popular beauty trends? Here’s the top 10.
- Nude Lipstick
- Matte Lipstick
- Waterproof Eyeliner
- Matte Cream Eyeshadow
- Rose Gold Eyeshadow
- Shimmer Blush
- Cream Blush
- Stiletto Nails
- Acrylic Nails
- Gold Nails
They’re not that surprising. After all, rose gold had a huge moment in 2016, and people were all about the stiletto nails and other acrylics. So, did Jenner make the list of the most-searched brands? Not this year.